Lumos Bakery, the success before the opening. Female-founded and owned by a previousl Top 30 under 30 Melbourne Pastry Chef, she was looking to create branding that spoke to who she was as a person; bubbly, outgoing, friendly and kind. Her aim was to simply implement her favourite colours into her branding, pink and green.

What started with hand drawing illlustrations while sitting in the space watching the bakers test product, turned into shifting those shapes into letters until we formed the logo.

The colour and formatting easily fell into place from here on it. This logo is slowly becoming recognisable within the pastry and food scene in Melbourne, I wouldn’t be suprised if it expands across the East Coast one day.